Siemens Enterprise Communications' Media Review Nears End

And then there were two.

Horizon Media and PHD are the last agencies standing in the global media review of Siemens Enterprise Communications, following the elimination of Initiative last week.

The remaining shops have since met with Chris Hummel, North American president of Siemens Enterprise Communications, and a decision could come as soon as next week.

Media spending on the assignment, which encompasses the U.S., Asia, Europe and Latin America, is estimated at $90 million. New York-based consultancy Drexler/Fajen & Partners is managing the search.

Siemens Enterprise Communications is a spin-off of Siemens AG that's majority owned by venture capital firm The Gores Group. The company provides telephone, voicemail, and videoconferencing systems for businesses.

The search comes as SEC prepares for a global relaunch that will include the introduction of a new name, logo, and positioning in a competitive field that includes Cisco, Hewlett-Packard, and Alcatel-Lucent. Lead creative duties, now at McMillan in Ottawa, are not part of the review.

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Source: http://www.adweek.com/news/advertising-branding/siemens-enterprise-communications-media-review-nears-end-136101

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